Carton for display of merchandise.



H. L. BLOOMBBRG.

CARTON FOR DISPLAY OF MERCHANDISE. APPLICATION FILED MAR. 20, 1913-.

1,,Q64g81 3 Patented June 17, 1913.

warren snares earner carton HERBERT L. BLOOMBERG, OF RICHMOND, VIRGINIA.

CARTON ronfmsPLAY or MERCHANDISE.

oeasis.

To all whom it may concern:

Be it. known that I, HERBERT L. BLOOM- BERG, a citizen of the United States, residing at Richmond, in the county of Henrico and State of Virginia, have invented anew and useful Carton for Display of Merchandise; and I do hereby declare the following to be a full, clear, and exact description of the invention, such as will enable, others skilled in the art to which .it appertains to make and use the same.

i a customer may make his or her choice,

without handling/the article.

Heretofore,in-packing and shipping artificial flowers, feathers and like merchandise, they are sewed in the carton with twine, which frequently cuts into the rubber stems, and then 1n order to remove one or two of the flowers or feathers or the like, it is necessary to out the twine, which also loosens.

the remaining contents, which will then become'disarranged. By virtue of the hereinafter set forth construction of display carton, the above disadvantages are obviated or overcome, in that the stems of the flowers or feathers or the like are clamped in position in the carton or box, by reinforced paper or other fiber clips or tongues. T

One. of the features of the construction is the provision of a carton orboX, in the bottom of which, two or more or a plurality of sheets of paper are secured by adhesive material, which sheets of paper are .provided with rows of struck up tongues, which are formed by slitting the paper in the manner disclosed in the drawings. The .free ends of the tongues of each row are adjacent one another, and disposedin staggered relations with the free end of the adjacent or adjoining row. Another feature of the construction is ,the provision of reinforcing means (which consists of anincased plurality of parallel fine wires) arranged betweenthe two thicknesses of paper of each tongue.

This reinforcing means bridges the space betweeirwhere the tongues form an integral part of the sheets of paper, thereby not only reinforcing the tongues, but also reinforcing Specification of Letters Patent. I Application filed March 20, 1913. H Serial No. 755,662.

means of adhesive material.

Patented June 17, igf3.

the paper where the tongues are integrally and hingedly connected to the paper.

In practical fields it may be found necessary to subject the details of construction to alterations, to which the patentee is entitled, provided. the alterations fall within the scope of what is claimed.

The invention comprises further features and combination of parts, as hereinafter set forth, shown in the drawings and claimed.

In the drawings :Figure 1 is a View in perspective of a'carton or box, showing the same used as a display device, provided with the improved merchandise holding means.

Fig. 2 is a sectional view on line 2-2 of Fig. 1, showing the construction on an enlarged scale, showing the tonguesfolded holding two stems. Fig. 3 is an enlarged sectional view, showing the normal positlon of said tongue. Fig. 4 is an enlarged detail perspective view of the reinforcing means. Fig. 5 is an enlarged detail View, showing the two thicknesses of paper having two reinforced tongues struck up therefrom. Fig. 6 is an enlarged transverse sectional view on line 66 of Fig. 3. Fig. 7 shows a detail view, in which reinforcing means, such as hat wire or stiffening tape, is arranged at right angles to, the stiffening members. Fig. 8 is a detail view showing a modified form of a portion of the carton base, and in which the tongues are arranged differently.

Referring more especially to the drawings 1 designates the usual form of carton or box, having a cover 2, which is placed on the bottom of the box or carton, when thesanie is holding articles of merchandise on display, as shown in Fig. 1. However,

in shipping th top is placed tocover the articles in the carton, after which the carton is made up in aqieat package.

In constructing the carton as a display device, two layers or thicknesses of paper or like fiber 3 and 4 are secured upon the interior of the bottom of the carton, by The paper 4 is secured to the bottom, while the paper 3 is secured adjacent and on top of the paper Prior to securing the sheets of paper together, a-plurality of reinforcing members are arranged in equally spaced apart rows,

with the adjacent ends 5 of said members in each row breaking joints with the adjacentends of the next row. These members 6 are secured .to the paper 4 by adhesive material, then the sheet of paper 3 is aftershown.

ward placed thereupon and secured to the first sheet securely throughout its entire area. Subsequently to this construction U-shaped incisions 7 are made, in rows, as shown in Fig.1. The vertical portions 8 of said incisions are made substantially midway between the adjacent ends of said reii'iforcing inember. In this manner the two sheets of paper are constructed with equally spaced apart rows of reinforced tongues 9,

the adjacent ends of which break joints, or are in staggered relation with one another. As will be observed the reinforcing members bridge the spaces 10 between the attached or hinged ends of said tongues. In this manner thetongues themselves are not only reinforced, but their integral hinge connections are alson'einforced. After con structing the two sheets of paper in this manner, they are securely fastened on the interior of the carton or the box to its bottorn, with the sheet of paper 4 against the bottom. However, just before securing the paper in the box, the tongues are opened outwardly slightly, so that in 'securing these \specially constructed sheets of paper in place, the tongues will not be stuck agalnst the bottom of the carton. Each reinforcing member comprises a plurality of lengths of extremely fine wire arranged in parallel relations. These wires are designated by the character 11, and are incased or wrapped in any suitable manner with fabricor the like 12. These wires are spaced apart as In the commercial world this reinforcing means is manufactured in the form of a tape sold-in bunches folded upon cardboard and entitled as its trade'nameas hat wire 7 used extensively in millinery.

However, instead of cutting this tape or hat wire in short strips, and placing them in rows, as hereinbefore set forth, long strips may be arranged in parallel relatlon between the two sheets of paper, after which the U-shaped incisions are made, but the vertical portions of said incisions are not only made in the paper, but also through the tape, hat wire or reinforcing means. In

constructing these tongues, this latter method is more sunple, and also quicker and less expensive.

' From the foregoing it is to be ascertained, there has been devised a novel, eflicient and simple display carton, not only intended the tongues of the adjacent row,

primarily for the packing of artificial flowers, feathers and like merchandise for ship-' ping, but for holding the same u on display, and one which has been foun practical and desirable, owing to the fact that the customer can more easily make his or her choice, without resorting to handling the articles. a i

This improved paper or fiber display base may be arranged adjacent the sides, the ends or the base of the carton, or it may be used independently of a box or carton, in the form of a placard, having tabs in order that the same may be suspended from a wire.

The invention having been set forth, what is claimed as new and useful is:-

1. A paper display base, rows of opposed stiffened tongues struck -'up therefrom, the meeting free ends of said'tongues in one row being arranged in staggered relations with the ineeting ends of the tongues in the adjacent row.

2. A paper display base for-cartons comprising a plurality of thicknesses of paper adhesively secured together, rows of opposed tongues struck up therefrom, the

meeting free ends of the tongues of one row being arranged in staggered relations w th the meeting end-s of the tongues of the ad acent row, and wire stiffening members embedded in said tongues.

3. In combination, a fiber base therein coi'n'prising two thicknesses adhesively secured .together, rows of opposed tongues struck up therefrom, the meeting free ends of the tongues of one row being arranged to break joints with the meeting free ends of and stiflening members having a fabric covering embedded in said tongues, the break joint arrangement of the tongues constituting means whereby one pair of tongues in one row is adapted to be bent to encircle the stems of a spray of artificial flowers, while each tongue of another pair of tongues 1n;

another row is adapted to clamp each stem of said spray.

. In testimony whereof I have signed my name to this specification-in the presence of two subscribing witnesses. HERBEB/ll L. BLOOMBERG. Vitnesses: i

DEAN Swim, ROBERT A. BOSWELL. 

